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YouTuber Negotiating Brand Sponsorship Deal

A YouTuber negotiates a brand deal — CPM rates, FTC disclosure rules, mid-roll vs dedicated video and payment terms. Edit this WhatsApp chat free.

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Friday 10:00

Hi! I'm with XX brand. We've been following your channel and love your content. Would you be open to a sponsorship collaboration?10:00

Hey! Thanks for reaching out. I'm open to partnerships that fit my audience. What did you have in mind?10:05 read

We'd love to do a mid-roll integration in one of your upcoming videos. Your audience aligns perfectly with our target demographic10:08

Great to hear. For context — my channel has about 185K subscribers, averaging 40-50K views per video in the first 30 days10:09 read

Solid numbers. We're thinking around $2,000 for a 60-second mid-roll mention10:12

Appreciate the offer. Based on my view counts and current CPM rates in my niche, I typically charge $1,200-1,500 per mid-roll. $2,000 would be my rate for a longer integration or if exclusivity is involved10:14 read

Interesting. What CPM are you basing that on?10:18

$25-35 CPM for sponsored content in my niche, which is standard for direct creator deals. At 45K average views that's $1,125-1,57510:22 read

Fair. What if we did $1,800 and included a 30-day exclusivity clause?10:26

Exclusivity changes things. A 30-day competitor exclusivity means I'd have to turn down other sponsorship opportunities in this category. That's worth a premium on its own10:28 read

How much of a premium?10:33

$2,200 for mid-roll plus 30-day category exclusivity. That's my standard rate for this package10:38 read

Let me run that by my team. What does your delivery timeline look like?10:41

I publish twice a week, Tuesdays and Fridays. If we agree on terms this week, I can have it live in 2-3 weeks depending on my content calendar10:46 read

Two weeks would be ideal10:48

I can make that work. I have a video planned for next Friday that would be a natural fit10:49 read

OK, $2,200 with 30-day exclusivity works. Let's talk deliverables10:54

Standard mid-roll includes a 60-second mention naturally integrated into the content. I write the talking points myself to match my voice and delivery style10:56 read

We'd like to review the script beforehand10:57

Of course. I'll send talking points for approval 3 days before filming. One round of revisions included10:58 read

What if we need additional rounds?11:03

Additional revision rounds are $150 each, capped at two extra. But honestly one round is almost always enough — I know my audience and what resonates11:07 read

Fair enough. On FTC disclosure — we need to make sure it's clear and compliant11:11

Absolutely. I always include a verbal disclosure at the start of the integration ("This portion is sponsored by XX") plus the built-in paid promotion checkbox in YouTube Studio. I also add disclosure language in the video description11:13 read

Do you label the video title with "ad" or "sponsored"?11:18

I use the YouTube paid promotion marker and verbal disclosure. I don't put ad labels in titles — it tanks click-through rate, which means fewer views for both of us. The in-video disclosure plus description is fully FTC-compliant and standard practice in my niche11:22 read

Makes sense. Can you clarify the exclusivity scope?11:23

Exclusivity covers direct competitors in the XX product category. I'll send a list of brands I consider direct competitors for your review. Anything outside that category is unaffected11:26 read

That works. One thing — we'd actually prefer a dedicated video instead of mid-roll. More depth and better exposure for us11:26

I get why that's appealing, but I'd actually recommend sticking with mid-roll for your goals11:27 read

Dedicated sponsor videos get significantly lower retention across my catalog. My audience comes for the content. When the whole video is a sponsorship, they click off fast. Mid-roll embedded in regular content gets better completion rates and more total watch time on the sponsored segment11:30 read

I hadn't thought about it that way11:35

The data is clear on this. My last three mid-roll integrations averaged 78% completion on the sponsored segment. Dedicated sponsor videos from comparable creators in my niche average 35-40%. Mid-roll delivers more eyeballs on your brand11:35 read

OK you've made your case. Mid-roll it is11:40

Solid choice. Let me summarize the full terms11:45 read

60-second mid-roll in a regular video. Script approval with one revision round. 30-day competitor exclusivity in XX category. FTC-compliant disclosure. Target publish: next Friday11:48 read

Looks good. What about payment terms?11:51

My standard is 50% upfront upon agreement signing, 50% upon publication. I accept wire transfer or PayPal11:51 read

We typically pay net-30 after publication11:54

I understand that's standard for larger campaigns, but for this range I need the split. The upfront deposit secures your spot in my content calendar and covers production time. I've had brands push net-30 into net-60 with no explanation11:57 read

Fair point. Let me check internally11:57

OK, we can do 50% upfront and 50% within 7 days of publication11:57

That works. I'll send a simple agreement with all terms. Once both sides sign and the deposit clears, you're locked into my calendar11:59 read

Great. What do you need from us to get started?11:59

Brand guidelines, key messaging points, any features or claims you want highlighted, and any hard no's. The more context I have, the more natural the integration will feel12:02 read

I'll have our marketing team put together a creative brief by Monday12:05

Perfect. I'll review it and send talking points by Wednesday for approval. Thursday for any revisions, Friday for filming12:06 read

Tight but doable. Looking forward to working together12:08

Same here. One last thing — I'll need the brand assets by Tuesday at the latest. Logos, product shots, any b-roll you'd like me to consider12:11 read

I'll make sure the team includes those in the brief12:16

Awesome. Agreement coming your way within the hour. Welcome aboard12:17 read